So, your about to place an order for 1,000 bags... and think to yourself, is it worth it spending the money?
Here are the Top 5 Reasons why you Should....
1. Cost per Impressions. In the United States, the cost per impression of a promotional product from the years 2008-2010 is .005 cents. If you compare this to other forms of media like the radio, or television, promotional products are very affordable and effective. For a modest investment companies can get much greater exposure.
2. Product Usage. Bags have the highest number (over 1,000) impressions in a month. Think about it, what was the last event you attended. Do you remember how many people carried bags around. Next event or trade show that you attend or just driving in your car
3. Identifying the Advertiser. Customer has an easier time identifying the advertiser. 83% of consumers in the United States indicated that they could identify the advertiser on a promotional product that they owned. So each time the item is used, it contributes to the needs of the owner with appreciation to the advertiser.
4. Positive Experience. After receiving a promotional gift, 41% of people in the United States, who received the gift had a more favorable opinion of the advertiser. 47% of Canadians felt the same.
5. A Gift to Others. If someone receives a promotional product that they do not plan on keeping, 62% of them pass it along to another person. So the promotional products usefulness goes way beyond the person who initially receives the item.
Results Above from a Survey done from the Global Advertising Specialties in 2010
Written By: Tina (Administrator)