Thursday, August 18, 2011

Do Promotional Products Bring New Business?

by: Tina Tanking
Since receiving a Promotional Product, How often have you actually done business with the advertiser?  A study by the Advertising Spec. Institute in 2010 found facts pretty impressive.


Done Business with Advertiser After Receiving Item - Total by Country
Canada 65%
United States 60%
Australia 55%
Great Britain %51


Done Business With Advertiser After Receiving Item
United States 
Recognition -Awards/Trophies/Plaques 71%
Glassware/Ceramics (Includes Mugs) 70%
Shirts 65%
Calendars 65%
Bags 59%
Writing Instruments 57%
Caps/Headwear 57%
Desk/Office/Business Accessories 56%
Electronics 55%
Food Items 55%
Jackets/Sweatshirts/Fleece 50%
Automotive 50%
Health and Safety Products 46%



1 comment:

  1. Promotion items are quite possibly the longest enduring marketing a business can utilize and should be a fundamental element of any advertising campaign. Used in just about any promotion or marketing plan, promotional items will add durability with the use of unique and personalized items showing a logo.


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