Corporate Identity Inc. Promotional Products

National Small Business Week May 4-8

Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners.

Promotional products are unparalleled in their ability to attract new clients, increase brand awareness and ultimately grow your small business. They remain less expensive per impression than most other forms of advertising.

The number of impressions a product makes was derived from multiplying how long a recipient has the product to how many people they come in contact with each month while using it. Below are some interesting results. Promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to radio and Internet advertising.